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Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (v. 1) |  | Creator: Capsule
Publisher: Rockport Publishers
Category: Book
List Price: $24.99
Buy New: $11.50
as of 7/31/2010 20:38 CDT details
You Save: $13.49 (54%)
New (18) Used (17) from $8.93
Seller: Blanche Hudson
Rating:  18 reviews
Sales Rank: 220607
Media: Turtleback
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.9 x 7.8 x 0.9
ISBN: 1592533418
Dewey Decimal Number: 741.6
EAN: 9781592533411
ASIN: 1592533418
Publication Date: June 1, 2007
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9781592533411 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The nuts and bolts of effective logo design.The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
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| Customer Reviews:
Showing reviews 1-5 of 18
 Great primer, great reference January 31, 2010
G. Chen (brooklyn, new york United States)
I purchased the book for my first (real) logo design and was very grateful for the advice. The book emphasizes the research that one should conduct on the company, audience, competition, and applications of the logo before starting the actual design process. It also gives advice on logo type treatment, color treatment, and what to watch out for. The methodology it provides for research, coming up with a ideas, and testing the logo is very clear and concise. That, along with a comprehensive list of questions you should ask the client before designing makes it a great reference book. I would recommend it for a beginner. If you are a professional it is likely that you know all this already. The subtitle is after all, "The essential primer for todays competitive market" and that holds true.
 Tremendous Read November 29, 2009
J. Ellis (Pensacola, FL USA)
This book provides incredible insight in the process of logo design (both in creation and release). Filled with sample from the real world (Sprint, At&t, etc. . .) this book breaks down the different stages of creating logos.
Great book for designers and begginers November 2, 2009
puma (Slovenia)
I'm a professional designer and I wouldn't buy just any book for studying design such as a logo design.
The most important thing for me is that this book is written in a very simple way and not in many words. You can really learn the strategy from scratch. I like the comparison between old and new logos in certain companies. This book explains the purpose of logo in a very simple way that even beginner can understand.
I also like the logo gallery at the end of this book. Inspiration is always welcome.
The design of the book is very nice and colorful.
I would recommend it to all of you who are already in a design business and also to beginners.
For this price you can't ask for more!
EXCELENTE DESICION.. February 22, 2009
Ivan Nunez
1 out of 2 found this review helpful
Este libro es una buena opción para todo aquel que este seriamente sumergido en el mundo del diseño gráfico como profesión, contiene un material muy explicativo y muchos ejemplos.. les recomiendo comprar la colección completa..
 AVOID this book "Design Matters// Logo" January 7, 2009
Dan Phillips (SLC, Ut United States)
2 out of 8 found this review helpful
The book is awful, avoid it I gave it one star because I had to. I have a multiple book shelfs full of Design books and this one is the worst. The layout was nice but the content was not so good. This book was poorly written, way to many metaphors for the obvious messages and the redundancy level of general info was redundant and then that redundancy was redundant and so on. Most of the logos used as examples were sub par.
The firs 120 pages of Intro, Planning, Creating, Implementing, the written "HOW TO" type sections were awful and if you google the heading there are some VERY similar results or ideas.
The most interesting thing was the case studies.
The gallery was nothing fresh. A couple of spectacular logos a handful of good logos and the rest was fodder.
This book would be useful for a non designer to educate them in the what to expect from the Logo Process. As for designers I would hope you know this stuff.
This book could have been written in 60 pages! Or not at all.
Showing reviews 1-5 of 18
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